Hi there Reader,

I hope everything is going as well as possible...

Writing again with a few updates at the fringes of innovation and education.

What Evolving Consumer Trends Mean for Education

Middle-income consumers are feeling the squeeze of inflation but continue to splurge on discretionary items, defying traditional spending habits. Older consumers are now more likely to switch brands, while young consumers in emerging markets prefer premium products.

Relevance for Higher Ed:

• Adapting Recruitment: Highlighting premium offerings and value propositions.
• Innovative Programs: Creating courses that meet evolving market demands.
• Engaging Alumni: Gaining insights from alumni to adapt to market changes.

Key Imperatives:

• Microtargeting: Leverage data to target specific student segments.
• Wellness Initiatives: Recognize growing demand for wellness services.
• Digital Engagement: Utilize social media for outreach and engagement.

For detailed insights, check out the McKinsey article.

Neuralink Implant Enhances Digital Control via Brain Chip

Neuralink's first implant patient, Noland Arbaugh, shared his experience, likening the tech to an "aimbot" for gaming.

The brain chip, designed to restore digital control, has allowed Arbaugh to enjoy gaming with improved accuracy and faster responses, giving him a competitive edge.

Although currently limited in game compatibility, Arbaugh believes future updates will expand its capabilities. Neuralink aims to improve the lives of paraplegics, showcasing potential for advanced digital interaction through thought control.

​More here.

My University Closed. Now What?

Facing the sudden closure of your institution can be daunting.

Brittany Carlson shares her personal journey of losing her tenure-track job at Iowa Wesleyan and offers practical advice:

1. Allow Time to Grieve and Plan: Embrace the emotional and logistical challenges.
2. Seek Support: Utilize career coaching and form job-search groups.
3. Be Proactive: Apply to jobs, even if deadlines have passed, and consider opportunities with teach-out partners. These steps can help navigate the transition and find new opportunities in academia.

​Read the full article.

Stay Agile, Friend

Embrace these insights and stories to drive innovation and resilience within your institution.

Foster AI integration, support digital advancements, and prepare for unexpected changes to stay ahead in the dynamic landscape of higher education.

​Let's Chat Implementation. ​

Best,

-Mike O’Connor

O'Connor & Associates

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