profile

Hi, I'm Mike!

The mistake that led to 208,600% YouTube Growth (This is not a Typo!)

Published 4 months ago • 1 min read

Hi there Reader,

How are things, really?

I'd love to hear from you (seriously, hit reply!).

Have you heard of the "Paradox of Choice"?

It’s the notion that while a few options are good, too many leads too:

  • Anxiety
  • Decision paralysis
  • Dissatisfaction with choices

A grocery store study showed that customers bought more jam when offered 6 varieties rather than 24.

An abundance of choices doesn't just make us indecisive - but unhappy.

This paradox extends to careers too....

Excessive optionality doesn't just overwhelm us; it obscures our path forward.

This applies to Careers, too...

I wanted to build an audience as a Creator.

After all, audiences are leverage, and leverage amplifies output.

My initial "plan" was to scale a following on Twitter/X...

But 10-11 months in, I found myself with a small library of podcast clips and diminishing returns on X.

When it came to choosing a "niche" - I had TOO many options...

And the path forward got hazy...

I stepped back, assessed my options, and decided to give YouTube a try...

I found someone on Upwork to optimize my channel, and it skyrocketed from ~30 to over 2,200 subscribers in ~10 days.

(That’s 208,600% growth)

Eisenhower nailed it: “Plans are nothing; planning is everything.”

I didn’t plan to focus on YouTube, but PLANNING/executing on my original Twitter/Podcast vision made it possible.

(Sidebar: Some related advice from my friend, Emelie)

video preview

Now, over to you:

What steps are you taking to build your career leverage?

How are you setting yourself up for success today, tomorrow, next year, and even the next decade?

Your journey is unique, and I'm here to support it.

If you're looking for strategies to navigate the complex world of career growth or Entrepreneurship - let's chat.

Together, we can plan your next big move.

Here’s to turning plans into action,

-Mike

P.S. Curious about how I achieved such exponential growth?

Let’s discuss this and more during our session. Your next big breakthrough is just a conversation away.

[Book a Call with Mike]

Hi, I'm Mike!

Advanced Data Strategies for Higher Education Leadership

With 17 years of insider experience, I specialize in enhancing university operations and strategic planning through innovative, data-driven solutions. Receive succinct, powerful insights on using analytics and artificial intelligence to streamline operations, increase ROI, and make informed strategic decisions. Ideal for C-suite aiming to do more with less and navigate the complexities of modern higher education.

Read more from Hi, I'm Mike!

Hi there Reader, Diving into this week's insights from the fringes of the Academy... New Website Alert: I’ve revamped my branding to better highlight my edge in leveraging Data/AI to address institutional pain in higher education. While "Consultant" still doesn’t sit perfect, it’s growing on me (I think). Check out the fresh look and let me know your thoughts: Visit Now. Messaging Magic: In a time where so many institutions struggle to differentiate, I'm baffled by how antiquated...

5 days ago • 1 min read
O'Connor & Associates Logo

Greetings Reader, Dropping in with a few high-impact insights from the academic fringe to help spark ideation... Critique Your University Website in 20 Seconds: Ever wondered how your website stands up against competitors? Use this ChatGPT prompt to find out fast: "You're a positioning expert in the vein of Al Ries & Jack Trout, tasked with critiquing college websites. Focus on their branding and positioning to help improve their market strategy, referencing ‘The 22 Immutable Laws of...

24 days ago • 1 min read
O'Connor & Associates logo

Hey there Reader, I trust you’ve been finding pockets of brilliance in the everyday. I’ve been down the rabbit hole of data and emerging tools, surfacing now with some nuggets I hope you’ll find as fascinating as I do. A Little Secret I’ve Been Sitting On: There’s this tool I’ve been leveraging for a foundational campaign, and let me tell you, the results are real! In under a month, we improved open rates from 42%-69% and had a 4.6x spike in replies. (Yes, you read that right). My favorite...

about 1 month ago • 1 min read
Share this post